North Carolina Furniture & Mattress is committed to protecting your privacy. This Statement of Privacy applies to North Carolina Furniture & Mattress Web site and governs data collection and usage at all North Carolina Furniture & Mattress sites and services; it does not apply to other online or offline sites, products or services. Please read the North Carolina Furniture & Mattress Statement of Privacy. North Carolina Furniture & Mattress is a general audience web site, intended for users of all ages. Personal information of all users is collected, used and disclosed as described in this Statement of Privacy.
WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT
1. Collection of your Personal Information
As an E-commerce Web site, North Carolina Furniture & Mattress collects personal information, such as your e-mail address, name, home or work address or telephone number. Information collected by North Carolina Furniture & Mattress is used solely for the purpose of billing and shipping your online purchases. North Carolina Furniture & Mattress does not collect any information about your computer hardware and software.
North Carolina Furniture & Mattress encourages you to review the privacy statements of Web sites you choose to link to from North Carolina Furniture & Mattress so that you can understand how those Web sites collect, use and share your information. We are not responsible for the privacy statements or other content on Web sites outside of the North Carolina Furniture & Mattress Web site.
2. Use of your Personal Information
North Carolina Furniture & Mattress and its operational service partners collect and use your personal information to process product orders and deliver the products requested. It is possible that North Carolina Furniture & Mattress may also use personal information to inform you of other products or services available from North Carolina Furniture & Mattress and its affiliates. North Carolina Furniture & Mattress may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
North Carolina Furniture & Mattress does not sell, rent or lease its customer lists to third parties. North Carolina Furniture & Mattress may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your personal information (e-mail, name, address, telephone number) is not transferred to the third party.
We occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings, providing customer support, processing transactions, or performing statistical analysis of our services. We will only provide those companies the personal information they need to deliver the service. They are required to maintain the confidentiality of your information and are prohibited from using that information for any other purpose.
North Carolina Furniture & Mattress does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.
North Carolina Furniture & Mattress may access and/or disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on North Carolina Furniture & Mattress or the site; (b) protect and defend the rights or property of R&A Marketing, including its Web site; or (c) act under exigent circumstances to protect the personal safety of users of North Carolina Furniture & Mattress or the public.
Personal information collected on this site may be stored and processed in the United States or any other country in which North Carolina Furniture & Mattress or its affiliates, subsidiaries or agents maintain facilities, and by using this site, you consent to any such transfer of information outside of your country. North Carolina Furniture & Mattress abides by the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union.
3. Control your Personal Information
North Carolina Furniture & Mattress offers its customers choices for the collection, use and sharing of personal information. You may go notify us of your preferences by contacting us by clicking here. Please be sure to provide complete account information so we can identify you in our records.
You may also stop the delivery of future promotional e-mail from North Carolina Furniture & Mattress by responding directly to any email you receive with a request to remove you from the mailing list.
4. Security of your Personal Information
North Carolina Furniture & Mattress is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer systems with limited access that are located in controlled facilities. When we transmit highly confidential information (such as a credit card number) over the Internet, we use a secure payment gateway
5. Changes to this Statement
North Carolina Furniture & Mattress will occasionally update this Statement of Privacy to reflect company and customer feedback. If there are material changes to this Statement or in how North Carolina Furniture & Mattress will use your personal information, North Carolina Furniture & Mattress will prominently post such changes prior to implementing the change. North Carolina Furniture & Mattress encourages you to periodically review this Statement to be informed of how North Carolina Furniture & Mattress is protecting your information. so your information is protected.
6. About Our Ads
We use common tracking technologies
We collect personal information about users over time and across different websites, devices and apps when you use one of our platforms. These include our websites, apps, mobile devices or services, in our stores, or through other of our services. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. In this policy “we” and “us” refers to both North Carolina Furniture & Mattress and our vendors. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies.
We use tracking technologies for a variety of reasons
We use tracking tools, including cookies, on our websites:
To recognize new or past visitors.
- To store your password if you create an account on our site.
- To improve our website and to better understand your visits on our platforms.
- To integrate with third party social media websites.
- To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
- To observe your behaviors and browsing activities over time across multiple websites or other platforms.
- To better understand the interests of our customers and our website visitors.
We engage in interest-based advertising
We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products and services, or other companies’ products and services.
How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others. We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
You can control certain tracking tools
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.
Certain options you select are browser and device specific.
You can opt-out of online behavioral advertising
The Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to opt out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here.
The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.
Certain choices you make are both browser and device-specific.